For the first time, the results of studies on the development of a scale of desirability for assessing the competitiveness of wall building materials with glassy protective and decorative coatings are presented. The quality indicators of wall building materials with glassy protective and decorative coatings, obtained by the method of plasma reflow, have been studied. Using the relative indicators of properties, a complex quality indicator was calculated, which characterizes the technical level of quality of the glassy protective and decorative coatings under study, obtained by the method of plasma reflow.